it's time to

shut down

the "shoulds"

and start

doing business

your way

it's time to shut down the "shoulds" and start doing business your way

Before we go too far, let's make sure you're in the right place! 

There's some confusion in the online space about the difference between a business coach and a business strategist, and I want to clear that up right away

Keep in mind, there may be cross-over between the two.

Some strategists (like me!) will do a bit of mindset coaching (hi, Enneagram) and provide accountability the way some business coaches do.

And some business coaches will provide high-level strategy.

But here's the important difference

Coaches rarely get into the nitty-gritty details of exactly HOW you'll bring all of your big ideas to life. Too often, you end up with rose-colored glasses and brilliant ideas, but no clue what you should actually be doing, let alone how to do it in a way that works for you.

As your Business Strategist, I will:

  • Help you analyze and prioritize your business goals
  • Create detailed, step-by-step strategic plans to reach your goals
  • Be there on the daily to answer your questions as you implement everything
  • Review what you're creating and make suggestions for improvements
  • Help you determine what's working and where things can be improved
  • Hold your hand & hold you accountable 
Lula Brown

I felt so supported working with her, like I was completely free to be in my zone of genius.

Rachel is super detail-oriented, smart, emotionally intelligent, and always one step ahead. She has a way of looking at projects, organizing them in a way that feels doable rather than overwhelming. I can see why she's been key to the success of so many businesses. I can't recommend her enough.

Lula Brown  |  Integrative Coach & Copywriter

This is a partnership, so we should make sure we’re on the same page…


  • Running an online business not just to make a profit, but to make a positive impact in the world 
  • Have hit a ceiling and really want to grow and scale with the guidance of someone who has done it for themselves and for others
  • Have a VA, are ready to hire one, or are happy to implement strategies yourself
  • Have a desire to understand yourself, your motivations, your strengths, and your personality better
  • Open minded and willing to try new ideas 
  • Grounded and data-driven, but cool with a little woo
  • Welcome and value direct and honest feedback (delivered as lovingly as possible) 
  • Rebel at heart, but will follow advice when it’s aligned with your goals
  • Seek a trusted partner to show you how to bring your visions to life
  • Ready to receive support, take action, and get👏shit👏done👏


  • Over a decade of hands-on business experience, including running a photography business and home-based bakery before founding my online business where I've specialized in online business strategy, management, and FB ads
  • Help my clients grow and scale in a way that feels great (so much so that they often work with me for years!)
  • Co-created and launched multiple 6-figure programs, and built and managed virtual teams from around the world
  • Consistently fill my client roster through referrals (something I take a lot of pride in!)
  • Obsessed with personal development, applying everything I learn in my business, and passing it on to others
  • Have a penchant for technical challenges and totally geek out on strategizing, project planning, process improvement, customer journey development, and lots of other things that you just don't have time to master (it’s really not that complicated, I promise!)
  • Invested $20k+ developing my knowledge and skills, and I’ll never stop because learning is my fav, which is awesome news for you
  • Business-minded, strategic partner that understands the powerful role mindset plays — I’m a great cheerleader and, along with The Enneagram, will help you bust some of those mindset blocks
  • Here to take away the overwhelm with tactical step-by-step instructions that are manageable, sustainable, and perfectly tailored to you
  • BIG on integrity — I’ll take my experience from my own business, my clients’ businesses, all of my trainings, and the insight of The Enneagram and apply it all to our collaboration. We are not here to just copy what’s worked for someone else or to play follow the leader — we're going to uncover the leader within YOU
  • Also a rebel at heart and a shit-ton of fun to work with  😁

During and after our time together, this will be your new normal


Not only do you know exactly what you’re working towards, getting there will be smooth and exciting. No more getting tangled in the murky weeds of indecision. With clear plans, you'll be breaking ceilings in no time!


Now you’ll know what to do (and you’ll actually want to do it), what to delegate, and what to ditch. Finally, you’ll know how to move forward in a way that fits you, your personality, your strengths, and your energy. 


It’s funny how quickly confidence can prosper when the actions you’re taking suit your unique design and you’re being supported to do what’s best for you. You showing up as the best version of you — and seeing how it’s rubbing off on others — is addictive. 


Well, would you look at that… Showing up in a way that's unique to you has you appealing to a whole new audience. And they want more! The bigger impact you’ve been trying to make for so long is snowballing, and you get to serve more perfect fit clients without doing any of the shit you hate. 


That ceiling is not just broken, it’s positively shattered. Your business is now set up to scale in a way that feels exciting, not exhausting. Your revenue is revved, your energy is protected, and taking action is a breeze. 


With your business AND your life!

Now that you’re working in a way that actually leverages what you learned about yourself through your Enneagram Type, you’ll be bouncing out of bed each morning, excited to open your laptop and deliver your brilliance to the world. 

And you’ll know that even if things grow slowly, they’re growing sustainably, and it's happening in a way that feels congruent, which is way more important than the phantom overnight success. 

And on top of that, you'll finally be able to be more present and find more joy in the part of your life that isn't all about business.

Megan Stark

Her expertise allowed us to execute and reach our goals in the most efficient manner possible.

Rachel has filled all of our expectations and then some! I can not say enough about how crucial she has been to our team! She is creative, thoughtful, and dedicated to her clients. Her feedback is always helpful, and she truly cares about the end product. And, she’s a blast to work with!

Megan Stark  |  Orgasmic Birth

Here’s how we’ll partner to turn confusion and internal struggle into smart strategy and congruent action:

  • It starts with an in-depth Enneagram assessment and detailed questionnaire and reflection practice to take a deep look into where you are today: what you love about your business, what you don’t, what has worked in the past and what hasn't, what your goals are for our partnership
  • We’ll have a 90-minute kick-off call to dive into where your wheels are spinning right now, where you see yourself going, what you love doing, and what you’d rather never do again — some of this will be a repeat of what you share in your kick-off questionnaire, because sometimes, verbal expression is necessary to communicate how you really feel. We'll also review any questions you have about what your your Enneagram report has revealed for you 
  • We’ll have 60-minute strategy calls (one in your first month and two in your second and third months) to keep you accountable to your goals and actions and make sure you aren't getting stuck  
  • You’ll get 1:1 access to me — daily!  We'll use Voxer, a free walkie-talkie app, for those moments when you need more immediate advice
  • I’ll put your projects into custom step-by-step frameworks that break down exactly what actions you or your team need to take to reach your goals (we'll tackle up to 2 projects per month to make sure you aren't taking on too much)
  • You’ll get weekly reviews and suggested edits on whatever you’re creating inside your business: everything from lead magnets, to blog posts, newsletters, email sequences, sales pages, workbooks, etc, to make sure everything fits with your goals and is prepped and polished before publishing 
  • I’ll also provide guidance on streamlining and improving the processes, systems, and tech you use inside your business so that it all supports you and runs as smoothly as possible 
  • Whenever you need it, a reminder of how brilliant and worthy you are
  • Plus, practical advice all the way through, because as important as mindset is, even the best mindset means nothing without data-driven action 

ready to turn off the noise, shut down the "shoulds", and be the business owner you were (literally) born to be?

Let’s talk.

But remember, while I might have owned a bakery, don’t expect me to have a cookie cutter strategy for you because — just in case it wasn’t already abundantly clear — blueprints, formulas, and cookie cutters are not my style.

Schedule a free 30-minute call using the button below and let’s get you primed to break through that ceiling like the force of nature you are.

So you know, if we decide to work together, the investment is $1234 per month, with a minimum 3-month commitment.

Yes, there are split-payment plans available. And yes, I’m worth it.  💁‍♀️

Michelle Grewal

I really can’t say enough about Rachel - she will help bring your business to new levels.

Rachel is a talented, intelligent, kind, and dedicated business strategist. She was able to turn our business goals into strategic projects. She is patient and encouraging, even under the immense pressure of a launch. I am so grateful to her for her amazing leadership!

Michelle Grewal, PMP, ITIL

Debra Pascali-Bonaro

I highly recommend Rachel to help you grow your business.

Rachel is an incredible help with her wealth of business skills. She helped us go beyond our expectations to prepare, promote, and enjoy the benefits we desired. Rachel is a pleasure to work with in every way! Her professional nature and timely communication provide an amazing experience.

Debra Pascali-Bonaro | Creator at Pain to Power Childbirth Experience


I'm already working with a business coach who is helping me with my services, can I still hire you?

I don't have a business coach, but I am working with a mindset coach, is that OK?

So, will you act as my project manager?

Do you help with implementation/provide VA support?

Are the project frameworks provided in a project management tool?

Why The Enneagram?

What if I don't believe in this stuff?

I'm just getting started with my online business, can you help me?

Nicole Liloia

She will help you increase your revenue and impact!

Rachel is the organizational genius every business owner needs on their side! She will help you increase your revenue + impact while you serve your clients and customers at a high level.

Nicole Liloia | CEO and Founder at Nicole Liloia, LCSW, LLC

Tom Ramsay

If you are thinking about working with Rachel in your business or on a project - do it. She will deliver the results you are looking for.

I had no hesitation about hiring Rachel, we clicked instantly. She’s an excellent communicator and doesn’t hesitate to make suggestions when she sees potential for improvements in the business. I trust Rachel and have found her to be highly capable and trustworthy. 

Tom Ramsay | President, Rock Medical Orthopedic Consultants

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