see, what had happened was...

see, what had happened was...

text message conversation about quitting her job

As the provider for my family,
I knew people would think
I was being irresponsible.

As the financial provider for my family, I knew people would think I was being irresponsible.

Still, every raised eyebrow felt like a dare.


As an Aries and healthy Type One (more on that later), I wasn’t about to back down.


It's safe to say that I haven’t done things the way you “should” from the start.


But to say I had no plan isn’t really fair. 


My plan was to trust myself — to put all of my faith in the fact that I knew I would figure this whole online business thing out.


Let me totally transparent… when I left my job, I knew they’d probably hire me back if things didn’t work out. I had a little bit of money in my 401k I could cash in, and I had family who wouldn’t let me go hungry if shit really hit the fan. (See also: a lot of cis white privilege that I don't take for granted.)


Here's a short list of the "shoulds" I failed at in the first 7 years of my business: 

  • I never sent a newsletter (kind of hard when you have no list)
  • I never went live on Facebook or Instagram (neither of which even existed when I started!)
  • I never talked about my business on a podcast
  • I never ran paid advertising for my services
  • I never wrote a blog post about my work
  • I never published a video on YouTube

And yet, I reached that elusive 6 figures everyone is always talking about — without an online course, group program, or membership site.


So when I tell you that you don’t have to do what everyone is telling you you should, I’m speaking from experience.


Don’t get me wrong, helping you do all of these things is what I do — and I LOVE doing it.


There’s a lot of value in having a list, a YouTube channel, a membership site, doing podcast interviews, etc.


And if you're doing it right, there's also a whole lotta fun (and money!)


But none of them hold much value if you’re only doing it because you “should”.

Online Business Strategist

“should” isn’t sustainable, and chasing someone else’s goals makes no sense.

“should” isn’t sustainable, and chasing someone else’s goals makes no sense.

If teaching thousands of people what you know sounds divine — a membership site is a great way to do that.


If you want to take a more personal approach but still have a wide reach — running a group program might be the way to go.


If you prefer to work intimately with fewer people so you can have a more meaningful impact on each individual — one-to-one could be your perfect fit.


At the end of the day, there are many  paths to success. 


But if you want to build a strong, sustainable business, you need to find the path that works for YOU.


And in order to do that, you need to have deep self-awareness around: 

If teaching thousands of people what you know sounds divine, a membership site is a great way to do that.


If you want to take a more personal approach but still have a wide reach, running a group program might be the way to go.


If you prefer to work intimately with fewer people so you can have a more meaningful impact on each individual, one-to-one could be your perfect fit.


At the end of the day, there are many  paths to success. 


But if you want to build a strong, sustainable business, you need to find the path that works for YOU.


And in order to do that, you need to have deep self-awareness around: 

  • What you truly value and desire
  • The underlying motives that drive you to do what you do
  • Areas where your ego comes into play
  • The energy you embody
  • Your dominant instincts 
  • The innate strengths that you possess
  • Your tendencies in times of triumph and challenge

Unshakable self-trust is naturally cultivated when you bring all of these things into conscious awareness.


That trust is what will allow you to finally shut down the “shoulds” and start doing business your way.


Look, I don’t recommend that people do what I did, but I believe there is great power in knowing and trusting yourself enough to know which risks are worth taking.


Ready?

Michelle Grewal

I really can’t say enough about Rachel - she will help bring your business to new levels.

Rachel is a talented, intelligent, kind, and dedicated business strategist. She was able to turn our business goals into strategic projects. She is patient and encouraging, even under the immense pressure of a launch. I am so grateful to her for her amazing leadership!

Michelle Grewal, PMP, ITIL

Lula Brown

I can see why she's been key to the success of so many businesses. I can't recommend her enough.

Rachel is super detail-oriented, smart, emotionally intelligent, and always one step ahead. I felt so supported working with her, like I was completely free to be in my zone of genius (copywriting) and that she was in her zone of genius. She has a way of looking at projects, organizing them in a way that feels doable rather than overwhelming. I can see why she's been key to the success of so many businesses. I can't recommend her enough.

Lula Brown | Integrative Coach & Copywriter

Tom Ramsay

If you are thinking about working with Rachel - do it. She will deliver the results you are looking for.

I had no hesitation about hiring Rachel, we clicked instantly. She’s an excellent communicator and doesn’t hesitate to make suggestions when she sees potential for improvements in the business. I trust Rachel and have found her to be highly capable and trustworthy. 

Tom Ramsay | President, Rock Medical Orthopedic Consultants

Elicia Miller

Working with Rachel has been the best decision I've made that has helped my business grow and my energy flow.

She makes suggestions for process, newsletters, marketing improvement and overall strategy, and I always say yes, because she really does know best! I am so grateful for Rachel, she is essential and extraordinary.

Elicia Miller  |  Candida Expert and Founder of Core Emotional Healing®

Janet Raftis

Since I’ve been working with Rachel, every aspect of my business has grown.

She is attentive, intuitive, and forward thinking. I can't recommend her enough; I am constantly inspired by her and the magic that she brings to every aspect of my business and also by her ability to visualize and create goals that we are able to stretch into and achieve.

Janet Raftis  |  Master Energy Healer and Divine Feminine Channel

We don't take a cookie-cutter approach to business, but this website does use cookies to collect data about your activity. This data doesn't personally or directly identify you in any way. If you continue browsing this website, we'll assume you're ok with it. Otherwise, you can review the privacy policy here.