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see, what had happened was…

As the financial provider for my family, I knew people would think I was being irresponsible.

Still, every raised eyebrow felt like a dare, and as a feisty Aries, I wasn’t about to back down.

It’s safe to say that I haven’t done things the way you “should” from the start.

But to say I had no plan isn’t really fair. 

My plan was to trust myself — to put all of my faith in the fact that I knew I would figure this whole online business thing out.

Let me be totally transparent… 

When I left my job, I knew they’d probably hire me back if things didn’t work out. I had a little bit of money in my 401k I could cash in, and I had family who wouldn’t let me go hungry if shit really hit the fan. (See also: a lot of cis white privilege that I don’t take for granted.)

As the financial provider for my family, I knew people would think I was being irresponsible.

Still, every raised eyebrow felt like a dare, and as a feisty Aries, I wasn’t about to back down.

It’s safe to say that I haven’t done things the way you “should” from the start.

But to say I had no plan isn’t really fair. 

My plan was to trust myself — to put all of my faith in the fact that I knew I would figure this whole online business thing out.

Let me be totally transparent… 

When I left my job, I knew they’d probably hire me back if things didn’t work out. I had a little bit of money in my 401k I could cash in, and I had family who wouldn’t let me go hungry if shit really hit the fan. (See also: a lot of cis white privilege that I don’t take for granted.)

Here’s a short list of the shoulds I failed AT in my first 7 years in business:

  • I never sent a newsletter (kind of hard when you have no list)
  • I never went live on Facebook or Instagram (neither of which even existed when I started!)
  • I never talked about my business on a podcast
  • I never ran paid advertising for my services
  • I never wrote a blog post about my work
  • I never published a video on YouTube

And yet, I reached that elusive 6 figures everyone is always talking about — without an online course, group program, or membership site.

So when I tell you that you don’t have to do what everyone is telling you you should, I’m speaking from experience.

Don’t get me wrong, helping you do all of these things is what I do — and I LOVE doing it.

There’s a lot of value in email marketing, a YouTube channel, a membership site, doing podcast interviews, etc.

And if you’re doing it right, there’s also a whole lot of fun (and money!)

But none of them hold much value if you’re only doing it because you “should”.

Here’s a short list of the shoulds I failed AT in my first 7 years in business:

  • I never sent a newsletter (kind of hard when you have no list)
  • I never went live on Facebook or Instagram (neither of which even existed when I started!)
  • I never talked about my business on a podcast
  • I never ran paid advertising for my services
  • I never wrote a blog post about my work
  • I never published a video on YouTube

And yet, I reached that elusive 6 figures everyone is always talking about — without an online course, group program, or membership site.

So when I tell you that you don’t have to do what everyone is telling you you should, I’m speaking from experience.

Don’t get me wrong, helping you do all of these things is what I do — and I LOVE doing it.

There’s a lot of value in email marketing, a YouTube channel, a membership site, doing podcast interviews, etc.

And if you’re doing it right, there’s also a whole lot of fun (and money!)

But none of them hold much value if you’re only doing it because you “should”.

should isn’t sustainable

and chasing someone else’s dream makes no sense.

If teaching thousands of people what you know sounds divine — a membership site is a great way to do that.

If you want to take a more personal approach but still have a wide reach — running a group program might be the way to go.

If you prefer to work intimately with fewer people so you can have a more meaningful impact on each individual — one-to-one could be your perfect fit.

At the end of the day, there are many  paths to success. 

To build a strong, sustainable business, you need to find the path that works for YOU.

I’m here to help you find your unique path to succeSs!

Before we go too far, let’s make sure you’re in the right place! 

There’s some confusion in the online space about the difference between a business coach and a business strategist, and I want to clear that up right away

Keep in mind, there may be cross-over between the two.

Some strategists (like me!) will do a bit of mindset coaching and provide accountability the way some business coaches do.

And some business coaches will provide high-level strategy.

But here’s the important difference…

Coaches rarely get into the nitty-gritty details of exactly HOW you’ll bring all of your big ideas to life. Too often, you end up with rose-colored glasses and brilliant ideas, but no clue what you should actually be doing, let alone how to do it in a way that works for you.

As your Business Strategist, I will:

  • Help you analyze and prioritize your business goals
  • Create detailed, step-by-step strategic plans to reach your goals
  • Be there on the daily to answer your questions as you implement everything
  • Review what you’re creating and make suggestions for improvements
  • Help you determine what’s working and where things can be improved
  • Hold your hand & hold you accountable

I really can’t say enough about Rachel – she will help bring your business to new levels.

Rachel is a talented, intelligent, kind, and dedicated business strategist. She was able to turn our business goals into strategic projects.

She is patient and encouraging, even under the immense pressure of a launch. I am so grateful to her for her amazing leadership!

Michelle Grewal, PMP, ITIL

I can see why she’s been key to the success of so many businesses. I can’t recommend her enough.

Rachel is super detail-oriented, smart, emotionally intelligent, and always one step ahead. I felt so supported working with her, like I was completely free to be in my zone of genius (copywriting) and that she was in her zone of genius.

She has a way of looking at projects, organizing them in a way that feels doable rather than overwhelming. I can see why she’s been key to the success of so many businesses. I can’t recommend her enough.

Lula Brown

Integrative Coach & Copywriter