As the financial provider for my family, I knew people would think I was being irresponsible.

Still, every raised eyebrow felt like a dare, and as a feisty Aries, I wasn’t about to back down.

It’s safe to say that I haven’t done things the way you “should” from the start.

But to say I had no plan isn’t really fair. 

My plan was to trust myself — to put all of my faith in the fact that I knew I would figure this whole online business thing out.

Let me be totally transparent… 

When I left my job, I knew they’d probably hire me back if things didn’t work out. I had a little bit of money in my 401k I could cash in, and I had family who wouldn’t let me go hungry if shit really hit the fan. (See also: a lot of cis white privilege that I don’t take for granted.)

Here’s a short list of the shoulds I failed AT in my first 7 years in business:

And yet, I reached that elusive 6 figures everyone is always talking about — without an online course, group program, or membership site.

So when I tell you that you don’t have to do what everyone is telling you you should, I’m speaking from experience.

Don’t get me wrong, helping you do all of these things is what I do — and I LOVE doing it.

There’s a lot of value in email marketing, a YouTube channel, a membership site, doing podcast interviews, etc.

And if you’re doing it right, there’s also a whole lot of fun (and money!)…

But none of them hold much value if you’re only doing it because you “should”.

If teaching thousands of people what you know sounds divine — a membership site is a great way to do that.

If you want to take a more personal approach but still have a wide reach — running a group program might be the way to go.

If you prefer to work intimately with fewer people so you can have a more meaningful impact on each individual — one-to-one could be your perfect fit.

At the end of the day, there are many  paths to success. 

To build a strong, sustainable business, you need to find the path that works for YOU.

I’m here to help you find your unique path to succeSs!

Before we go too far, let’s make sure you’re in the right place! 

There’s some confusion in the online space about the difference between a business coach and a business strategist, and I want to clear that up right away. 

Keep in mind, there may be cross-over between the two.

Some strategists (like me!) will do a bit of mindset coaching and provide accountability the way some business coaches do.

And some business coaches will provide high-level strategy.

But here’s the important difference…

Coaches rarely get into the nitty-gritty details of exactly HOW you’ll bring all of your big ideas to life. Too often, you end up with rose-colored glasses and brilliant ideas, but no clue what you should actually be doing, let alone how to do it in a way that works for you.

As your Business Strategist, I will: